Familiar values, newly communicated
With the new brand identity, Soraton presents itself in a clearer, more reduced and future-oriented way. The previous logo, which accompanied and shaped Soraton for many years, has served its time successfully – now it was time for a careful yet noticeable refresh.
The new, modern wordmark embodies precision, stability and Swiss quality. The new colour world in fresh turquoise-green and dark blue stands for technological competence and reliability – values that have always defined our products.
The new identity thus unites tradition and progress and positions Soraton as a strong, independent brand in the international market for professional dispensers.